Quoted on microblogging article at El Mercurio

El Mercurio is probably the most important newspaper on Chile. Even though it´s not the most read, it´s a high end product, for influential people (or so they say). Yesterday my collegue Gabriel Esteffan wrote an article about microblogging (i.e. Twitter) and gave me a call to hear my thoughts about it, today he published it.

Usually when we get linked from a newspaper, it doesn´t drive too much traffic, but it helps indirectly. Executives in IT companies read El Mercurio, and when they hear about ChileHardware – which was mentioned in the article – they will remember us. For example, if I met them in the past and they already heard about it, now they heard it again, or if I meet them in the following weeks, they will at least heard about us before. Anyways, being quoted either online or offline always helps, and help is what will make us even more important.

This week won´t be too busy, which is good, because I will have time to pick up with some articles I left behind. Next week I will be travelling to Rosario and Buenos Aires… again.