Starting a second site: Easier than the first one

April 3, 2007 at 1:32 pm 4 comments

Starting a second content website and reaching a decent traffic is always easier than with the first one. This horizontal expansion has economies of scale: you can get a better deal on hosting, or you can host your site in the same housing* you have nowadays. This means that one of your biggest costs – content sites don´t have many – is already reduced by an important margin. This is just one of the economies of scale you have, others involve human resources, such as web designers, editors and web administrators. Usually a designer or web admin, can easily handle two or even three websites.

Creating content for your second site should be easier, you can use some of the content you already have in your primary site, or you can choose a couple of guys from your discussion forums (if you have one) to help you. People with skills are always willing to help, because coupled with a good “boss” – which I hope you are – they can learn a lot from you and eventually start their own website. Most of the people who nowadays own content websites where moderators or editors with no pay check before.

Driving traffic shouldn´t be too difficult. You can use your primary site as an advertising base for your new website. Possibilites are endless, from an RSS feed to banners or using your new website as a news source – with a link – for your primary website. If your readers like what you are reading nowadays, I´m sure some of them will love what you will write tomorrow.

For direct ad sales, you can make great packages for advertising in both websites. This will make your company more attractive for potential customers and you can have preferential deals on advertising systems such as Adsense.

Even though starting a new website will be easier than the first one, and you will probably grow faster, you have to keep something in mind. Don´t ever run two websites if you can´t handle at least one. Once you are comfortable with your first site, attempt a second one. It´s always better having a big and succesful product than two lousy ones.

* You might want to change your second site to a new server once it has an important revenue. This way if one of the servers goes offline, you will have a second site online still making money.


Entry filed under: Dot Com Biz.

Renamed my blog My Asus Notebook is Dying

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