We signed a joint-venture with Terra Networks

December 12, 2007 at 12:16 am 1 comment

Joint-Venture: ChileHardware & Terra Chile

Santiago, December 11th, 2007-. Terra, Chile´s leading Internet portal and ChileHardware (CHW), the most successful spanish written hardware review site, announced a business and content joint-venture, that will let, among other things, empower Terra´s editorial offer as well as CHW business model. CHW hardware reviews are been read, according to Google Analytics, by over 1.000.000 unique readers a month from all around the world, that are looking to know about performance and quality about different hardware components available in the market.

As a part of the Terra network, CHW will be, from now on, represented commercially by Terra´s sales force, leader in online advertising in the Chilean territory. This also means that CHW will now track their statistics using Certifica, an entity that tracks and audits traffic, according to the parameters defined by the Interactive Advertising Bureau Chile.

This alliance is part of Terra´s strategy of improving their vertical content portfolio in different segments, and have a bigger value offer for those advertisers who want to reach specific audiences.

In terms of content, the users of Terra will be able to access CHW´s reviews from Terra´s Technology Channel (www.terra.cl/tecnologia), where this valuable material, will be added to the daily and minutely updated news, articles and product launches.

About Terra

Terra (www.terra.cl) is the most visited Chilean portal, with over 3 million unique readers a month. It´s one of the biggest ISPs of the country, and the first delivering value added content to their users, such as content delivery to cellphone. Terra Networks is a global Internet media company under the Telefónica Group of companies. Terra operates some of the most popular websites in the United States, Latin America and Spain, with over 45 million monthly unique users worldwide. Terra is also the largest access/broadband provider in the Spanish and Portuguese-speaking world market.

About ChileHardware

ChileHardware (www.chilehardware.com) is one of the most visited chilean websites, and the most visited spanish written technology website in the world with over one million unique visits every month. It includes daily news, hardware reviews, rankings and discussion forums.

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Entry filed under: Dot Com Biz.

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1 Comment Add your own

  • 1. Magdalena  |  April 23, 2008 at 12:42 am

    Great Blog! and very interesting projects!!
    =)

    Reply

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