AMD screw it bigtime

You can love it or hate it, but you can´t live without it. AMD is a small company, but the one in charge of driving innovation on the x86 arena. If it wasn´t for AMD, we would be still stuck on Pentium 4. Here is a little resume of what AMD did today:


– AMD is loosing 500 million each quarter aprox.

– His last big launch was in August 2005 with Athlon X2.

– Intel is 18 months ahead on their productive technology

– Intel is 15 months ahead performance wise.

Their answer

– Launching a monolithic quadcore with horrible yields and that doesn´t tolerate frequency called Phenom.

– Doesn´t ship Phenom to hardware review sites and magazines.

– Instead it makes an event at Lake Tahoe, where press can benchmark their product under their supervision, on frequencies they are not currently shipping. What type of people losses 10 million dollar a day, and invites other people to a trip on their wallet, when their whole market capital is just 6.5 BN U$?

– Doesn´t brief anyone else other than Europe and North America.

Possible reasons to act this way

– There are no Phenoms around. No volume just vaporware.

–  Doesn´t want everyone to know their product is clock to clock slower than Intel´s 18 month old product. BTW Wallstreet already knew about it, and their stock was almost 5% down today.

– Doesn´t want to spend more money. Chile a small 16 million people country received eight samples of Radeon HD3800 series. This is something around 1,2k in videocards, a Phenom processors has a MSRP less than 300 bucks.

– There where no motherboards to ship with the CPUs. Phenom runs on AM2 or AM2+, there are plenty of AM2 motherboards around, on the other hand MSI already has it´s AMD 790FX AM2+ motherboard ready and we have a AMD 770 motherboard in our lab.

–  AMD doesn´t believe in written media, they will stick to analphabet countries, which they suppose have lots of money to spend on quadcore CPUs.

Ok, AMD screw it bigtime, know it´s time to see what type of hat trick will they develop to leave out of this mess.


November 19, 2007 at 8:16 pm 2 comments

Back to Argentina

I just finished a pretty weird monday. Anyways, my weekend was great, on Friday we went to Creamfields, where Chemical Brothers and Carl Cox did their thing. A friend gave me some VIP tickets, and for our luck, it had a full open bar, so we had a great time and of course the night end up quite crazy. On saturday I went to a BBQ where we had a great dinner, and after ir, we had a special guest, our old friend Jack Daniel.

Tomorrow I´m heading back again to Buenos Aires, Argentina. This is time I´m atttending Intel Editor´s Day which will be held in Rosario, Argentina. The event starts on Wednesday and our bus to Rosario departs very early, so we are leaving one day before.

I will have to go back to Buenos Aires on the end of this month, 29th and 30th, and if things go well, I should go in between this week and the 29th trip.  Because Chile is so small, many manufacturers decide to throw their press events at Buenos Aires, which is a bigger market, and fly journos there. It´s a good trick, an probably cheaper, although we´ve arrived late to more than one. That´s why it´s always better flying the day before.

PS: Slashdot only moved something around 2000 uniques to our site. Not too bad although less than we expected.

November 12, 2007 at 7:30 pm 2 comments


Getting Slashdotted for an english written technology site, maybe not too dificult, but for a spansih written one, trust me, it´s almost impossible. But miracles happen, and today we got slashdotted for an article that includes a confidential AMD AM3 diagram, a blueprint of a motherboard that´s yet to come for processors that are due in at least one more year. In this type of situations is when we are very pleased to have chosen a webserver with overhead. Now it´s time to see if the Slashdot effect has a big impact on our traffic.

November 8, 2007 at 12:01 pm Leave a comment

TecnoSquad gets it´s facelift

TecnoSquad, our consumer electronics weblog, has a new design. With the help of the guys at Woof, we managed to have a new website in just two months. The new design has a focus on reviews, we´ve reviewed quite a few cellphones and gadgets, and we want people to know they are there.  On the looks, we wanted a fresh and clean look, and I think we made it. There are still lots of stuff to fix, and they had to be worked online on the actual server, but we hope that next week everything will be working perfectly. Now we have just 7 weeks to work on the new theme for ChileHardware and have it working for CES 2008.

November 7, 2007 at 11:28 pm 1 comment

The million pesos rum

maximo1.jpgOne million chilean pesos is around 1,000 pounds or 2,000 american dollar, and yesterday, Havana Club announced it´s newest and most exclusive rum, Havana Club Maximo Extra Añejo with that price tag. Maximo is a blend of several aged rums, including some of them that are 100 years old. It´s bottle is made of man made blown crystal, and in it´s recipe there´s years of Cuban perfection. Yesterday I attended it´s launch in Chile at the Ritz Carlton, and had the chance to try it. I must say it´s the best rum I´ve ever tried and of course the most expensive one. If you want one you should hurry, it´s a 1000 bottle limited edition and in Chile it´s already sold out.

November 7, 2007 at 12:01 pm 4 comments

Dopplr: Where next

I received an invite for Dopplr, a new web app where you can share with your contacts where you are and where you are travelling next. I would love to feel all the experience of this service, but I need to add some contacts to do so. Anyone else has a Dopplr account? Anyone wants an invite?

November 6, 2007 at 2:20 pm Leave a comment

Quoted on microblogging article at El Mercurio

El Mercurio is probably the most important newspaper on Chile. Even though it´s not the most read, it´s a high end product, for influential people (or so they say). Yesterday my collegue Gabriel Esteffan wrote an article about microblogging (i.e. Twitter) and gave me a call to hear my thoughts about it, today he published it.

Usually when we get linked from a newspaper, it doesn´t drive too much traffic, but it helps indirectly. Executives in IT companies read El Mercurio, and when they hear about ChileHardware – which was mentioned in the article – they will remember us. For example, if I met them in the past and they already heard about it, now they heard it again, or if I meet them in the following weeks, they will at least heard about us before. Anyways, being quoted either online or offline always helps, and help is what will make us even more important.

This week won´t be too busy, which is good, because I will have time to pick up with some articles I left behind. Next week I will be travelling to Rosario and Buenos Aires… again.

November 5, 2007 at 12:38 pm 2 comments

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